Brand Manager

Interview Kickstart is a premier career transformation platform turbocharging tech careers through AI upskilling.Founded in 2014 in Santa Clara by Soham Mehta, ex-Box Engineering Leader, and Ryan Valles, a transformative P&L leader and former CEO with a track record of scaling ventures, Interview Kickstart's vision is to help every tech professional thrive in today's fast-evolving tech industry.With 40+ domain-specific coursesfrom foundational Machine Learning and Generative AI to Agentic AI, System Design, and DSAInterview Kickstart equips engineers, PMs, data professionals, and tech leaders to accelerate their careers. Its 600+ instructorsindustry practitioners, hiring managers, and senior engineers from FAANG+ companiesbring real-world insight and cutting-edge expertise into every classroom.Beyond upskilling, Interview Kickstart offers end-to-end career support. Personalized mock interviews, resume and LinkedIn branding, career coaching, salary negotiation guidance, and performance-based job referrals ensure that your AI upskilling translates into real career breakthroughs. Over 25,000 professionals have already advanced their careers through Interview Kickstart.Recognized by TIME x Statista and GSV 150 as a top EdTech company, Interview Kickstart is the go-to platform for tech professionals looking to future-proof their careers in the age of AI.About the RoleWe are looking for a Digital-First Brand Marketing Manager to lead our next phase of growth. You will bridge the gap between deep consumer insights and high-impact creative execution, ensuring that our brand is not only seen but preferred by professionals globally. This role requires a blend of consumer-first thinking, creative storytelling and media savvy.Core ResponsibilitiesCampaign Strategy & GTM Leadership: Lead the end-to-end execution of Go-to-Market plans for new product launches and category expansions. You will take a brief from a business goal to a fully realized, multi-channel campaign.Consumer Insights & Positioning: Conduct deep-dive research to uncover the "why" behind consumer behaviour. Translate these insights into sharp positioning and messaging that resonates with the target audience.Campaign and Creative Conceptualisation: Partner with internal creative teams and external agencies to build thumb-stopping digital campaigns and content. You will manage the