Product Marketing Manager

Introduction to Demandbase: 

Demandbase is the Smarter GTM™ company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. How? By aligning their sales and marketing teams around a combination of their data, our data, and artificial intelligence — what we call Account Intelligence — so they can identify, engage, and focus their time and money on the accounts most likely to buy. 

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About this role:

Demandbase is looking for an exceptional Product Marketing Manager, reporting to the Director of Product Marketing. You will drive both inbound and outbound product marketing activities for the Sales Persona within Demandbase’s products.

This role will be responsible for leading category-level product value proposition development, product positioning & messaging, and all aspects of enabling Demand Generation, Sales, and Customer Success teams to optimally market and sell Demandbase’s sales products to drive customer value, adoption, and business growth.

The position requires functional knowledge and experience in the B2B data and/or SaaS marketing/sales technology ecosystem, as you will contribute to developing product positioning, key messaging and go-to-market strategies that will resonate with our target audience.

If you have the requisite experience and are looking for an opportunity to make an impact with a category leader in B2B Go-to-Market, this is the role you’ve been looking for. Come help us continue to grow the most complete B2B Go-to-Market Suite, build cutting edge technology and bring your fresh ideas to market. This is a position where you can make a significant impression on the business, take on substantial projects and grow your career. 

The base compensation range for this position, not including bonus, is: $100,000 - $140,000

What you’ll be doing:

• Assist with creating compelling and differentiated product positioning and messaging that resonates with the sales persona.
• Collaborate with cross-functional teams to create and execute go-to-market plans for product launches and updates.
• Train on existing and new product offerings, including the creation of training decks and videos.
• Create impactful marketing collateral, including product presentations, datasheets, case studies, and website content.
• Analyze competitors, competitive landscape, and wins/losses and summarize findings in a way that helps teammates easily understand our competitive differentiation.
• Stay informed about industry trends and customer needs to inform product strategy and marketing campaigns.
• In conjunction with the Sales Enablement team, provide sales teams with the tools and resources they need to effectively communicate the value proposition of our sales features and products.
• Identify and leverage customer success stories to build trust and credibility in the market.
• Work closely with demand generation teams to develop and implement targeted marketing campaigns that drive awareness and demand for our products.
• Collaborate with product management, sales, and other teams to ensure alignment and successful execution of marketing initiatives.

What we’re looking for:

• 2-4 years of product marketing experience in a B2B software environment.
• Strong understanding of Account-Based Marketing (ABM) concepts and principles required.
• Experience with selling B2B software for the sales persona.
• Experience in developing and executing go-to-market plans.
• Analytical mindset with the ability to translate data into actionable insights.
• Proven ability to create compelling marketing collateral and content.
• Team player with the ability to work collaboratively across different functions.
• Excellent written and verbal communication skills.

Benefits:

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, and 11 paid holidays and 2 additional weeks where all Demandbase employees take off (the week of July 4th and the week of Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

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