SaaS Growth Marketer

Title: Growth Marketing Manager (Full-Time)
Location: Remote
OTE: $6,000$12,000/month (salary + performance bonuses)

Who We Are

Land Insights is one of the fastest-growing proptech platforms in the land investing and real estate development space. Launched in 2023, we disrupted an industry that had been operating in the dark ages replacing spreadsheets, manual research, and guesswork with a true end-to-end data and AI solution for land investors.

From choosing profitable markets, to analyzing parcels, to sourcing leads, to comping deals, to selling properties faster, Land Insights automates what used to take teams hours or even days. Weve modernized one of the most archaic niches in real estate.

Since launch, weve maintained triple-digit year-over-year growth and have quickly become the operating system for hundreds of investors across the U.S. And were just getting started.

Now, for the first time ever, were hiring a full-time Demand Gen / Growth Marketer to help bring Land Insights to the masses, scale our paid acquisition channels, and accelerate our next phase of hyper-growth.

The Role..

• Launch, manage, and scale paid ads (Meta, YouTube, Google)
  
  

• Building internal marketing to optimize upsells for our PLG plans
  
  

• Build and optimize funnels (VSL, webinar, lead magnets, booking pages)
  
  

• Write direct-response copy (ads, emails, landing pages, feature releases, etc)
  
  

• Create and test new creative angles weekly
  
  

• Manage email/SMS nurture flows
  
  

• Track + optimize core metrics:
  
  

  • Cost per booked call
    
    

  • Cost per qualified lead
    
    

  • CAC
    
    

  • ROAS
    
    

  • LTV
    
    

• Collaborate with our content team (YouTube + IG) to repurpose and amplify our existing content library
  
  

• Build a testing roadmap and run 5-10 marketing experiments per month
  
  

This is a high-impact, full-ownership role.

The Day To Day

• Running performance campaigns across Meta, YouTube, and Google
  
  

• Building funnels inside Webflow, HighLevel, or Clickfunnels
  
  

• Creating ad creatives + directing video editors for iterations
  
  

• Writing landing page copy
  
  

• A/B testing angles, hooks, audiences, and creatives
  
  

• Running weekly metrics reviews and strategy updates
  
  

• Scaling what works and quickly killing what doesnt
  
  

• Driving predictable booked calls for our sales team
  
  

• Driving upsells and conversions through our PLG plans
  
  

Who We Are Looking For

• Have run paid ads profitably ($20k+/mo budgets)
  
  

• Have built and managed funnels that generate hundreds of booked calls per month
  
  

• Are a direct-response thinker (not a brand marketer)
  
  

• Understand data deeply and can make decisions from it
  
  

• Are a strong writer (ads, landing pages, email copy)
  
  

• Have high standardsno shipping weak creatives or weak messaging
  
  

• Want to own growth for a fast-moving proptech SaaS company
  
  

• Prefer autonomy and want to move fast
  
  

Bonus points if you have experience in:
- SaaS
- Real estate investing
- Coaching/online education
- AI tools

Compensation..

• $6,000$12,000/month base salary depending on experience
  
  

• Performance bonuses tied to booked call targets, CPL goals, and CAC goals.
  
  

• Salary and Bonus OTE: $80k-$175k+
  
  

• Opportunity to grow into Head of Growth as we scale