Director Product Marketing

MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And that’s only the beginning…

Today MeUndies has sold more than twenty-three million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and relationships with the brand.

The innovative direct-to-consumer brand offers multiple purchasing options including singles, packs, matching pairs, and its monthly membership.

We’re looking for a Director of Product Marketing to successfully create/execute go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation – all grounded in a consumer-centric integrated marketing approach. This role will primarily be responsible for leading the development and implementation of the MeUndies product marketing strategy to support our product roadmap and hone our messaging and positioning to grow the brand through strategic planning. 

What You’ll Do 

• Develop and execute go-to-market plans to determine product-market fit for all print and product launches, collaborating closely with cross-functional teams 
• Drive the development of core product positioning and messaging considering the brand mission, values, audience needs, market landscape, and other factors to drive product awareness, growth, and adoption
• Build strategic frameworks and processes to structure conversations, create and socialize marketing initiatives, and drive alignment across teams and leadership 
• Develop product marketing campaign briefs and partner with Creative teams to develop on-brand marketing collateral that meets messaging objectives and delivers impact
• Establish a deep knowledge and understanding of target customer segments and personas, and work alongside Growth Marketing, Creative, and Digital Product teams to offer a seamless customer journey
• Leverage quantitative and qualitative data from consumer insights and analysis to inform go-to-market risk evaluation and mitigation process and planning
• Implement tracking and monitor, analyze, and measure the effectiveness of brand marketing initiatives to develop insights and make recommendations for improvement
• Monitor the competitive landscape and share intel to better position our products in the market and to identify new product opportunities

What You Have 

• A Bachelor’s degree required with at least 10+ years of experience in product marketing, brand strategy, strategic consulting, or consumer marketing
• In-house brand strategy and/or strategic agency or consulting experience preferred
• A strong understanding of how to bring campaigns to life through storytelling and activation
• Demonstrated strategic thinking and strong analytical skills
• The ability to translate qualitative/quantitative data into actionable insights that tell a story
• Excellent communication and presentation skills
• The ability to multitask and prioritize projects simultaneously while adhering to shifting deadlines; organized and detail-oriented
• Exceptional collaboration skills and the ability to maintain strong cross-functional partnerships to foster a team environment

WHY WORK AT MEUNDIES?

It's more than a job.

We have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. Not to mention, there is no such thing as a small achievement here - we celebrate it all! 

We look at the necessities.

We offer competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more. We also take Learning and Development seriously - conducting annual performance reviews, annual 360 reviews, and providing an independent Learning & Development Budget that starts at $500 right out of the gate! 

We have an office you’ll enjoy going to.

While we’re remote until January 2022 (and have a flexible work policy beyond that), we still have an inviting office that you’re welcome to work from always! We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. Plus, we’re dog friendly, so your furry coworker can join you anytime. 

We don’t forget the most important things.

We want MeUndies to be a place where you feel safe and comfortable, and encourage our employees to hold us accountable for keeping it that way. We offer two robust annual surveys to check-in with the team, an anonymous feedback tool available to submit to at any time, and an HR team that is ready to help. MeUndies is also home to four employee-led Employee Resource Groups - Womxn’s ERG, Heritage ERG, Pride ERG, and Parents of MeUndies. When you work at MeUndies, we take your needs as an employee (and a person) seriously. 

Plus those special extra things.

We know how important it is to connect with your team members outside of every day work, too. We offer frequent catered lunches, holiday parties, off-sites, happy hours, and an annual retreat (right now, these things are happening virtually! But we can’t wait to return to in-person). You’ll also get a sweet employee discount, as well as a monthly MeUndies membership to rebuild your underwear drawer with our top notch prints.