GTM Engineer - Folk

About the role.

folk is growing fast, and execution capacity across our three core GTM motions — Sales, CX, and Marketing — is the binding constraint. This role exists to remove that constraint.

You’ll step into a highly entrepreneurial role at the core of our revenue engine. You’ll own the build-and-run layer of our revenue operations end to end — identifying opportunities, designing and shipping workflows, automations, and lightweight internal tools that directly impact acquisition, conversion, and retention.

But this isn’t just an internal role. You’ll also work hands-on with customers, building tailored automations and custom solutions that help them unlock more value from folk. It’s a wide-ranging position that blends execution, internal systems thinking and client-facing problem-solving.

• Conversion: Design and automate lead-to-demo workflows; build tooling that reduces AE admin burden

• Retention: Partner with the CX team to build scalable onboarding flows and automation support — including working hands-on with customers to help them build and evolve custom apps and workflows on top of Folk

• Acquisition: Support growth experiments (micro-influencer programs, outbound campaigns); build AI-powered content and SEO tooling; develop lead magnet apps

• Own GTM projects end-to-end — from identifying opportunities and defining solutions to shipping them independently — while proactively surfacing optimization opportunities and new use cases across Sales, CX, and Marketing as you build business context.