Brand Communications & Engagement Director - Global Scope

At L’Oréal

For over a century L’Oréal Groupe has been dedicated to one sole vocation: creating beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

We offer a large choice of products at a wide range of prices, across all categories: skincare, make-up, haircare, hair color, fragrances and others, including hygiene. Our brands are constantly being reinvented so that we are always perfectly attuned to consumer preferences. We keep enriching this collection year after year to embrace new segments and geographies and to respond to new consumer demands.

Location: Île-de-France

You will…

• O versee everything connected to Brand engagement ( Social Media , Advocacy & Influence, PR & Events) as well as Brand reputation (corporate relations, crisis management).
• R eport directly to the Global Brand President and is part of the Global Brand Management Committee.
• Manage a team of 7, plus the external agencies.

• Play a central role within the brand, implying to collaborate with the 360° team of the brand (marketing, content, omnichannel development), our strategic partner countries, and the L’Oréal Group corporate communication teams.
• Be exposed to the Global Division President and Management Committee, and to the L’Oréal Group top Management ( e.g. CEO, Corporate Communication, CDMO…).
• P rotect the reputation of the Brand and the L’Oréal Group
• D evelop the global visibility and engagement of the brand among its communities and across touchpoints (internal & external), reflecting its sense of purpose .
• Develop the Global/Local social media presence of the brand, becoming a destination and driving best-in-class community management for our audiences. B rand in #followers and engagement.
• Define the Global/Local Advocacy vision and strategy relevant to our brand equity - Amplify the brand launches/pillars, with particular attention to TikTok - Accelerate our Advocacy presence to elevate our communities online - in collaboration with the Education team. - Be the #1 brand in share of influence .
• Keep boosting our visibility through our Global Brand Events - Develop a clear vision of Global/Local Brand Events, see how we can push our Event model further to generate more direct conversion. - Keep building a strong internal visibility of our Brand.
• Manage and develop his/her team, optimize the team organization and working processes. - Be a strong contributor to the Brand Management Committee, with high collaborative spirit.
• Manage the Global Brand Engagement budget.

• Management Comittee level (10+ year experience)
• Strategic vision, finesse in Brand image, strong sense of aesthetics.
• Solid experience in Social Media , Advocacy&Influence . Experience in PR/Events a plus.
• Solid experience team management , strong collaborative skills, good communicant.
• Strong judgement. Crisis management skills, a plus.

• Curious about tech & luxury. Innovative, result-driven, thinks out of the box.
• Fluent in English