Growth Marketing Manager

As a Growth Marketing Manager, you will be at the forefront of scaling our marketing efforts and driving measurable growth. Your responsibilities include:

1. Develop and Execute Data-driven Growth strategies

   • Create and implement strategies to optimize the AARRR funnel (Acquisition, Activation, Retention, Referral, Revenue).

   • Align growth marketing initiatives with business goals to generate 30% of company leads through marketing by the end of 2025.

2. Run experiments and A/B tests

   • Design, execute, and analyze A/B tests across channels and campaigns.

   • Conduct experiments that reduce Cost Per Lead (CPL) by 20% and improve lead-to-opportunity conversion rates by 15%.

3. Contribute to lead generation through Digital channels

   • Help manage paid and organic campaigns, including Pay-Per-Click, paid social, SEO, and email marketing.

   • Collaborate with the content and performance marketing teams to ensure impactful messaging and creatives.

4. Optimize the Website as a Growth driver

   • Analyze user behavior and optimize conversion paths to enhance website performance as a lead-generation tool.

   • Create and manage nurturing campaigns to guide leads through the funnel.

5. Collaborate across teams

   • Partner with Sales, Product, and Customer Success teams to ensure marketing campaigns drive qualified leads and enhance retention efforts.

   • Work closely with the Performance Marketer to design and execute paid campaigns and align outbound and inbound efforts.

Essential Qualifications:

• 5+ years of experience in Growth marketing, ideally in a SaaS or e-commerce environment.

• Expertise in optimizing AARRR funnels and running data-driven campaigns.

• Proficient in analytics tools such as HubSpot, Google Analytics, Looker Studio, and Metabase.

• Proven experience in designing and running experiments and A/B tests.

• Fluency in French and English.

• Strong project management skills with the ability to execute campaigns end-to-end.

Bonus Qualifications:

• Experience with international marketing campaigns.

• Knowledge of scaling marketing operations and CRM tools like HubSpot.

• Familiarity with the French and European markets.

• Experience in both B2B and SMB growth strategies.

What you’ll get…

🏅 Embrace the opportunity to be part of the team during this exciting moment! This role is crucial in the team!

🧸 People-centric company: A team where everyone cares about one another. We’re very proud of being a great place to work. Read what our employees are saying about us on Glassdoor! (100% of reviews would recommend it to a friend) 

🗃 Startup spirit & the structured environment: a fast-paced environment, where there is a lot to learn but, at the same time, you are in a mature, organized environment with a clear product vision.

🇫🇷 Stylish office located in Paris, 9ème (Rooftop access!)

⛷ Every year we organize amazing company-wide offsite to strengthen our social ties.

🌎 We have more than 15 different nationalities at Shipup!

☎️ 45 min l Screening interview withAngélique, our Senior Talent Acquisition Manager

To better understand your career plan and answer any of your questions

☕️ 01:00 l Top-grading / motivational interview with Anna, Head of Sales & Marketing

To understand your career story and evaluate your position-related soft & hard skills

🏅01:30 l Technical interview with a case study exercise

🥗🍻 Culture fit

To ensure that you will be in line with our values and culture

💞 Reference check