Marketing Manager

Responsibilities

• Build and oversee Marketing programs with the Head of Marketing that builds strong brand affinity, including the creation of self-guided educational programs for decentralized identity.
• Coordinate, edit, and publish blog posts, articles, whitepapers, and case studies, leveraging internal team technical expertise.
• Drive content strategies, development, and execution to build brand awareness and amplification of both short-term and long-term marketing initiatives.
• Manage analytics and tracking of content regularly to inform strategy.
• Collaborate with DevRel to develop and execute a strategy to build and engage a Spruce community passionate about our products and open-source libraries.
• More marketing fun - hey, we’re a startup!

Qualifications

• 2+ years in marketing or marketing project management role in a fast-paced startup environment, with an emphasis on content, editorial, and/or project or program management.
• High attention to detail with excellent organizational and project management skills.
• Comfortable operating with a high degree of ambiguity - comes with ideas, rather than waiting to be assigned work.
• Proven ability to turn a high-level strategy into an executable plan with clear milestones, timelines, and deliverables.
• Experience working with and building strong relationships with technical audiences (developers, engineering leaders, technical PMs, etc.).
• Outstanding written and verbal communication: succinct, clear, grammatically correct, and adaptive to match the audience.
• A creative, out-of-the-box thinker who also likes to research best practices and success stories to inform strategy.

Bonus

• Previous experience at a high-growth startup in program management, project management, operations, or other similar role that demonstrates a high capacity for organization and ownership.
• Previous experience or familiarity with marketing for public sector audiences.
• Familiarity with blockchain or Web3.
• Familiarity with Webflow and/or Figma.

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