VP, Digital & Growth Marketing

Dataiku is the Platform for AI Success, the enterprise orchestration layer for building, deploying, and governing AI. In a single environment, teams design and operate analytics, machine learning, and AI agents with the transparency, collaboration, and control enterprises require. Sitting above data platforms, cloud infrastructure, and AI services, Dataiku connects the full enterprise AI stack — empowering organizations to run AI across multi-vendor environments with centralized governance.

The world’s leading companies rely on Dataiku to operationalize AI and run it as a true business performance engine delivering measurable value. For more, visit the Dataiku blog, LinkedIn, X, and YouTube.

Role Summary

As Vice President of Digital & Growth Marketing, you will lead the global demand engine that powers Dataiku’s pipeline and ARR growth. You will be responsible for integrating campaigns, digital marketing, content, and web into a unified, performance-driven system that drives measurable business outcomes across regions, industries, and product lines.

This role requires a modern, data-driven growth leader who combines strategic vision with deep expertise in digital performance, content strategy, and conversion optimization. You will build, scale, and continuously improve a predictable, high-performing marketing engine that fuels awareness, engagement, and revenue.

Core Responsibilities

Digital & Growth Marketing Leadership

• Own and optimize the full global demand engine spanning campaigns, digital channels, content, and web to deliver qualified pipeline and ARR growth.

• Drive alignment with Sales, Product Marketing, and Field Marketing to ensure full-funnel visibility, shared metrics, and revenue accountability.

• Lead and mentor a global team of high-performing marketers across campaign, digital, content, and web disciplines.

Integrated Campaigns

• Design and execute global and regional campaigns aligned to priority segments, industries, and product plays.

• Partner with Product Marketing to translate positioning into compelling integrated programs that create and convert demand.

• Ensure every campaign has clear success metrics tied to pipeline, revenue, and ROI.

Digital Demand & Performance Marketing

• Manage paid, owned, and earned channels—including search, display, social, syndication, and ABM—to deliver predictable, scalable pipeline generation.

• Optimize media mix and channel strategy to improve conversion efficiency and maximize ROI.

• Partner with Marketing Ops, Sales Ops and Finance to ensure accurate attribution and performance measurement.

Content Marketing

• Lead the creation and distribution of high-impact content—thought leadership, product stories, customer case studies, and videos—that engage target personas across the buyer journey.

• Drive consistent brand storytelling that strengthens category leadership and supports conversion at every stage of the funnel.

• Ensure content strategy is data-informed and tightly aligned to campaign priorities and SEO objectives.

Website & Conversion Operations

• Own Dataiku.com as a strategic growth platform, optimizing for demand capture, SEO/AEO, personalization, and user experience.

• Partner with Design, Product Marketing, and Web Engineering to evolve the site into a dynamic, conversion-focused hub that turns visitors into qualified opportunities.

• Continuously test, analyze, and refine web performance to increase engagement and conversion.

Analytics & Optimization

• Establish a data-driven marketing discipline built on rigorous measurement, experimentation, and continuous improvement.

• Define KPIs and performance dashboards for campaign ROI, pipeline velocity, and conversion rates.

• Champion a culture of test-and-learn, ensuring insights are used to improve creative, channel mix, and buyer experience across all funnel stages.

Success Profile

Experience & Education

• Bachelor’s degree in marketing, business, or related field; MBA or advanced degree preferred.

• 15+ years of experience in B2B marketing with proven success leading global digital and demand-generation functions in high-growth SaaS or enterprise technology companies.

• Demonstrated track record of building and scaling multi-channel demand engines that drive measurable revenue impact.

Skills & Competencies

• Deep expertise in integrated campaign strategy, paid media, SEO, marketing automation, and digital analytics.

• Strong command of content strategy and storytelling to influence complex B2B buying cycles.

• Proficiency with marketing technology stacks (CRM, MAP, analytics, ABM, and personalization tools).

• Analytical and commercially minded leader who can translate marketing performance into business impact.

• Exceptional leadership, collaboration, and communication skills; able to influence at all levels.

Behavioral Attributes

• Growth-minded, data-driven leader with a bias for measurable results.

• Strategic operator who balances creativity with analytical rigor.

• Inspires teams through vision, clarity, and accountability.

• Comfortable navigating ambiguity and scaling within a fast-paced, global environment.

The final compensation package for this role will be determined during the interview process and is based on a variety of factors, including, but not limited to, geographic location, internal equity, education, skill set, experience and training. Eligible roles may also be entitled to receive commission or other variable compensation through Dataiku's incentive compensation program.

Dataiku also offers comprehensive benefits, including stock options, medical, dental, and vision plans, flexible spending accounts, pre-tax commuter benefits, a 401k company match, paid vacations and sick leave, paid parental leave, employer paid disability coverage, and additional health and wellbeing perks and benefits. Dataiku reserves the right to amend or modify employee perks and benefits at any time.

What are you waiting for!

At Dataiku, you'll be part of a journey to shape the ever-evolving world of AI. We're not just building a product; we're crafting the future of AI. If you're ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we can't wait to welcome you to Dataiku! And if you’d like to learn even more about working here, you can visit our Dataiku LinkedIn page.

Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. This applies to all policies and procedures related to recruitment and hiring, compensation, benefits, performance, promotion and termination and all other conditions and terms of employment. If you need assistance or an accommodation, please contact us at: reasonable-accommodations@dataiku.com

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